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Why Virtuemart Store Should Have Product Wishlist Feature


Wishlist – make sure that you have heard this word many times. Its meaning is exactly how it sounds like: a list of things that you wish to get. In ecommerce website, wishlist feature allows users to add products in their wishlist so that they can review or buy them later.

With some business owners, wish list is simply a feature of an ecommerce website, but it actually can bring many benefits for your online business. Right now, you may wonder that why ecommerce store should have wish list feature and what benefits that it can bring to? Then, here are the answers:

Wishlist helps understand the needs of your customers

When customers add a product to their wishlist, it means that they want to own it. By looking into wish list of customer, the businesses can understand what their customers are looking for and then they can make an appropriate marketing campaign to encourage customers to make purchase. Moreover, analyzing wish list can help online business to know the trends, the favourite of consumers.

Shoppers like to share their wish list with friends and family

Using wish list is not only to save product for next shopping time, many customers like to create wish lish and share with their friends or family. So, offering your customers an option to share their wish list with their friends and family via email, social media is really good idea. This is a pleasant way to make online shopping enjoyable for the shoppers.

Wish list can be a great marketing tool

Imagine that your brother or sister tells you that he/she has a wishlist on an ecommerce store. What is the first thing you will do? You will most likely to visit the store to check his wish list and you are probably to buy it for your brother, why not?

So, why I tell you that wish list can be a great marketing tool? As you can see in the example above, wish list is very possible to introduce your store with another people, will be more people know your store as well.

Encourage customers to return to the store site

Yes, of course! Once customers create a wish list on your store, they will more likely to comeback and buy product. You should allow customers to save their wish list to their accounts, so they can return your store, login to view or edit their wish list cart any time. Inspecting their wish list and offering them a special deal that can help you to encourage them to make purchase.

Wish list can be used for gifts for different occasions like weddings or birthdays…

If you are a gift-giver, what benefits you can get from wishlist?

  • It gives you a surety that you didn’t buy a wrong gift.
  • It makes sure that the recipient will like the gift.
  • It avoids any awkward moments when the recipient unwraps the gift and you realize that you’ve bought something recipient do not want.


If you want to build product wishlist feature into your Virtuemart website, Virtuemart Product Wishlist Extension is one of the best extension that you should consider using.


It allows your customers can save their favourite products for the next shopping time. Visit the link below to see more details about this extension or you can try LIVE DEMO to see how it works: