Website User Experience, this term relates to a wide range of factors that help understand deeply about user’s needs, what is value to them as well as their abilities and limitations. Or in short, the core meaning of website UX is primarily about the human experience on a website. To evaluate whether a website offers good UX or not is not simple due to the differences in perceptions. Web owners may be confident that they bring users everything but at the users’ position, they feel that is just not enough. Website UX is like a bomb, when it explodes, that your business is affected and hurt is inevitable. Therefore, in this article, the list of 7 ways to measure website’s UX is provided:
Tracking the amount of time spent filling out website forms
Website forms are the tool supporting the interactions between visitors and web owner, they can sign up to get more information or raise the questions. If the forms are too complicated and take much time to fill, abandon is undeniable. Applying Conversion Optimization tools like Hotjar makes measurement easier by tracing in what ways users interact with the forms on website. Two useful tools within Hotjar are:
Hotjar’s forms provide all the information needed about how the forms on your site are performing including what are not being completed by users and the fields are skipped over.
This tool will provide the guide about how you can improve your forms. Through recordings from pages, you can totally keep track with the users’ filling and their interaction. In case obstacles are detected, you can know that feature needs some work. Considering about the devices users use when interacting is an issue you should never ignore.
Watching the process of navigating and interacting with the website
Using Heat Maps is a great suggestion, the reason is that they will show clearly the users’ behaviors on your sites in terms of where people engage the most (red areas are places with many clicks and blue areas are barely or none click area). You can also trust Crazy Egg that is a tool similar to Hotjar since it offers detailed heat maps of web pages and comes with other features. It will show where user clicks come from, advertisement or somewhere else by Confetti feature.
Customer service department cannot give you the full answer about question related to website UX. If you desire to add or remove features, make changes, let listen your user’s opinions. They are real experiencers, their opinions have strong effect. Opinions may come from their phone calls, or written in comments. Customer support personnel should pay attention to what they satisfy and complain.
Caring customer questions via phone call, social media, and email.
Websites should have a part to answer the doubts from current and potential customers. In case what they need cannot be found, turning to other informational avenues is normal.
An important criterion of good UX is easy navigation and it is true for every website. Customers may make a phone call or send you email, but it is just the second choice to get the information. It had better make sure the logical progression of a user through the website to improve UX and avoid wasting time.
Many users complete checkout and conversion process or not?
You can get the answer for question above by using Google Analytics Checkout Behavior Analysis. Its report will show you all the information about the number of users from one step in the process to another and step people abandoned at.
Checking site load speed
At the time when the slower person will almost be loser, a website’s load can strongly affect UX. As the result of research, the maximum time for waiting for your site to load is 3 seconds. You can check your website’s speed by Google’s PageSpeed Insights tool; it can show what causes the delay.
Doing some usability testing
Despite of how many ways mentioned in theory from different sources, the most practical way to test website usability is actually using it. a large group is more preferred, this group may include employees, friends and loyal customers. Fill out forms, purchase items – test any action that your real users will have to navigate.